State of Media 2024 – Hip Hop Radio
State of Media 2024 – Hip Hop Radio Hey there, music aficionados! Today, we’re diving into the world of Hip Hop radio fans. Harker Bos Group’s study, “The State of Media 2024,” surveyed 500+ U.S. media consumers aged 18+, revealing a fascinating array of preferences from Cable/Satellite TV to the latest Music Streaming Services. […]
State of Media 2024 – Rock Radio
In today’s blog, we’ll take an in-depth look into Rock radio listeners. All the following data comes from Harker Bos Group’s “The State of Media 2024” report, which can be found here (link). As a quick overview of our general radio findings from that report, we found that 65% of media consumers tune into the […]
State of Media 2024 – Country Radio
In our latest blog, we explore Country radio enthusiasts. In “The State of Media 2024” study by Harker Bos Group, we surveyed 500+ U.S. media consumers aged 18+, uncovering preferences from Cable/Satellite TV to Music Streaming Services. Our analysis reveals insights across age, gender, and lifestyle/work choices. Join us as we navigate differences between Office […]
State of Media 2024 – Top 40 Radio
In today’s blog, we dive into what makes Top 40 radio listeners tick. Harker Bos Group recently conducted an in-depth study, “The State of Media 2024,” surveying over 500 U.S.-based media consumers aged 18 and above. The participants showcased diverse preferences across various media, from Cable/Satellite TV to Music Streaming Services. We scrutinized age, gender, […]
Accuracy, Precision, and why Nielsen numbers deliver neither
It’s easy to confuse accuracy with precision. At first glance, they may seem to be similar or at least related. However, they are very different, particularly when it comes to radio ratings. Ratings can be accurate but not precise. Ratings can be precise and not accurate. And unfortunately for radio, Nielsen ratings are neither. To […]
Is Nielsen Picking Radio Format Winners & Losers?
Can a company measuring radio station listenership impact the success of music formats? It’s a question Harker Bos Group raised in 2007 when we learned that the largest 50 radio markets would no longer be measured via diary. Instead, with the new method, the Portable People Meter (PPM), stations would encode their programming with an […]
HBG Media Minute: Do Radio Listeners Watch the News? (And how?)
In a recent nationwide study, we at Harker Bos Group asked over 900 radio listeners whether they watch the news and how they watch the news. The results demonstrate that a diverse array of news delivery technologies are used to consume video news, as well as emergent trends such as the increasing primacy of streaming […]
Maximizing Your Radio Station’s Reach: A Guide to Alexa Integration
Are you a radio station owner or manager looking to expand your reach and connect with a broader audience through smart speakers like Alexa? Look no further! In our radio research studies, we find that typically over half of smart speaker owners are actively listening to local radio via their devices. To tap into this […]
HBG Media Minute: Fear Not (Yet), The Encroachment Of AI On The Radio Space
Look at any recent article or feature on the trajectory of AI and you will likely encounter a dire prediction for not only media, but for mankind. This wanton hyperbole capitalizes on our deepest insecurities and concerns over a technology that appears hellbent on taking over the entire radio industry. Be that through AI curated […]
The Drip Drip Drip of Audience Churn
You may think that steady Nielsen numbers are a sign that the same listeners are tuning to you month after month, but that may not be true. We find that a radio station continually churns listeners, gaining new listeners at the same time it loses other listeners who have stopped listening. Even if your cume […]