Harker Bos Group: Media Research

Harker Bos Group

Asking the audience the right questions to help achieve your goals

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Radio

Research to improve stations in their local markets

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Podcasts

Learn your key advantages to stand out from the crowd

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Advertising

Data-driven insights to showcase your station's impact

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Latest Articles

Latest Research

March 11, 2025

Welcome to our comprehensive repository of media insights and research. At Harker Bos Group and Crowd React Media, we are...

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The Future of TV News: What Our Latest Research Reveals

March 10, 2025

The way audiences consume TV news is shifting rapidly. While cable and local broadcasts remain dominant forces, digital and streaming...

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From 5 to 3: Why Nielsen’s Change Still Falls Short

November 20, 2024

Big news from Nielsen: starting January 2025, the minimum listening threshold in PPM markets will drop from 5 minutes to...

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