Harker Bos Group

Asking the audience the right questions to help achieve your goals

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Radio

Research to improve stations in their local markets

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Podcasts

Learn your key advantages to stand out from the crowd

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Advertising

Data-driven insights to showcase your station's impact

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Latest Articles

From 5 to 3: Why Nielsen’s Change Still Falls Short

Big news from Nielsen: starting January 2025, the minimum listening threshold in PPM markets will drop from 5 minutes to...

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Brand Attribution for Radio: Finding the Truth in the Static

Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for...

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Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers

Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when...

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