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From 5 to 3: Why Nielsen’s Change Still Falls Short
Big news from Nielsen: starting January 2025, the minimum listening threshold in PPM markets will drop from 5 minutes to...
Brand Attribution for Radio: Finding the Truth in the Static
Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for...
Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when...