Harker Bos Group, formed in 1989 as Harker Research, is a leading media research firm that helps clients succeed by providing actionable, strategic research.
The research firm has extensive experience working with a wide range of industries including, but not limited to: Radio, Podcasting, Television, Advertising, Politics, Digital, Education, Product Testing, TV and Radio Media Personalities, Cable, Hardware/ Software, Newspapers, and many other industries.
The company has been quoted as an expert resource, in publications including New York Times, LA Times, USA Today, and 538.
Harker Bos Group is a proud member of AAPOR, RTDNA, AMA, NAB, MRA, and The Advertising Research Foundation.
Why Harker Bos Group
Peter Drucker is credited with many concepts that radically transformed and revolutionized business. He coined the acronym “SMART” to summarize the critical elements in achieving meaningful goals. Harker Bos Group shared Drucker’s views on this and uses his nomenclature to explain how we make sure our research is SMART.
Specific: We work with you to develop a clear and well articulated goal that each research project sets out to achieve. We don’t believe in boilerplate research. Each study is developed with your specific needs and goals for the station or show.
Measurable: Our findings and recommendations are based on measurable metric reflecting the views and attitudes of your listeners. We are here to interpret the data and help you turn it into an actionable strategy.
Achievable: We are here to help you translate the wishes and wants of your listeners in a manner taking into account competition and asset considerations.
Relevant: Research is useless unless it helps achieve your ratings and financial goals. To do that research has to be a collaborative effort between station managers/show creators and Harker Bos Group.
Time-Bound: We know that research also has to be timely to be helpful. While research used to take much longer to complete, we have developed methods that provide deeper, more relevant research that at the same time accelerates between our first conversation and presentation of the results.