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Latest Blogs
State of Media 2024 – Country Radio
In our latest blog, we explore Country radio enthusiasts. In “The State of Media 2024” study by Harker Bos Group,...
State of Media 2024 – Top 40 Radio
In today’s blog, we dive into what makes Top 40 radio listeners tick. Harker Bos Group recently conducted an in-depth...
Accuracy, Precision, and why Nielsen numbers deliver neither
It’s easy to confuse accuracy with precision. At first glance, they may seem to be similar or at least related....