The State of Spanish-Language Media 2024: Video Edition

Discover the latest trends & insights shaping media consumption of Spanish speakers in the United States.

State of Spanish-Language Media 2024: Video Edition

Unlock the power of the fastest-growing segment in media by downloading our “State of Spanish Language Media 2024: Video Edition” report. Dive deep into the dynamic viewing habits of over 500 Spanish-speaking consumers, who are leading the charge in streaming while still embracing traditional cable and satellite TV. With streaming video consumption outpacing cable/satellite by 15 points, and YouTube dominating younger audiences, our comprehensive report reveals crucial insights for brands and advertisers. Discover how Spanish language audiences are shaping the future of media, from their heavy engagement with local news to their widespread adoption of premium streaming services. Download our report today to stay ahead of the curve in the evolving media landscape.

 

Uncover Weekly Video Activities

The report examines how often Spanish-language media consumers engage in various video activities over the course of a typical week. Key areas of focus include:

  • Cable/Satellite: Rediscover the staying power of traditional TV—our report uncovers why Spanish-speaking audiences still spend hours glued to their favorite channels, from telenovelas to breaking news.
  • Streaming: Ready to ride the streaming wave? Dive into how Spanish language viewers are making the most of their Smart TVs, bingeing everything from blockbuster hits to hidden gems.
  • News: Think local, think loyal—Spanish-speaking audiences are all about staying informed, whether it’s on their TV screens or smartphones. Our report shows just how passionate they are about their news.
  • YouTube: YouTube isn’t just for cat videos—Spanish language users are turning it into a powerhouse for everything from entertainment to local news, and our findings show just how deep that rabbit hole goes.

 

In-Depth Analysis and Insights

Get into the granular data with our latest report, offering key insights into the nuanced viewing behaviors of Spanish language audiences. We’ve meticulously analyzed trends across streaming, cable, and digital platforms, revealing critical patterns that are reshaping the Spanish-language video media landscape. Equip your brand with the data-driven intelligence needed to strategically engage this dynamic and rapidly evolving market segment.

Download Now

Don’t miss out on this essential resource—download the report today. Gain valuable insights into the video habits of Spanish-language media consumers, providing you with the knowledge necessary to navigate and excel in this evolving market. Whether your focus is in media, advertising, or marketing, this report offers the data-driven understanding required to effectively engage with this important demographic.

 

Position yourself for success by accessing our comprehensive study now. Explore the video trends that are shaping the future of Spanish-language media.

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