State of Media 2024
Discover the latest trends and unique insights shaping media consumption in the United States with the groundbreaking whitepaper by Harker Bos Group. Unlike traditional studies, this research delves into the distinctions between urban and suburban + rural residents, as well as the contrasting habits of office workers versus those in remote or hybrid work setups. With a focus on uncovering less-explored patterns and preferences within these distinct segments of the population, the State of Media 2024 report offers a fresh perspective on media consumption in 2024.
Dive into a comprehensive exploration of varied content preferences, differing engagement habits, and intriguing insights that illuminate how people interact with media in their daily lives. This whitepaper goes beyond known trends, providing a nuanced view of media preferences and behaviors across urban/suburban + rural demographics and the unique dynamics within office-based and hybrid + remote work environments. Gain unique insights into the brand involvement of your potential audience and understand the diverse ways individuals engage with media in today’s rapidly changing landscape. Download the whitepaper now for a deeper understanding of the evolving media landscape and valuable implications for your strategic planning.
Learn consumption habits and insights about:
- Cable/Satellite TV
- Radio
- Podcasts
- News Media (Online News, Newspapers, Magazines, News Apps)
- Social Media
- Streaming TV
- Music Streaming Services
- Video Games
- Videos on YouTube
As well as learn about how traditional broadcasting (cable, radio, etc) constrasts with newer, digital broadcast (streaming TV, streaming music, etc).
Fill out the form below to download your copy of the State of Media 2024 report today.
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