More Than Numbers

The Problem

The strength of ratings reports on your station sometimes depend on whether a solitary listener with a meter happened to be listening within a given window.  This is no way to build a plan for your station’s long-term success

The Solution

Harker Bos Group offers a suite of research tools to enhance your reach and listenership, today.

Our offerings include:

• Strategic Studies: Strategic Studies provide a comprehensive evaluation of station performance, digital presence, competitive landscape, brand positioning, audience segmentation, and more to drive growth and engagement.
• Market Reach Study: OurMarket Reach Study provides accurate listener numbers to equip you for sales conversations and get an authentic evaluation of your station’s reach.
• Brand Lift Study: Our brand lift studies provide valuable insights into consumer perception and awareness, measuring the effectiveness of your advertising campaigns. By tracking key metrics before and after exposure, we help you understand the impact of your brand messaging and optimize future strategies for maximum reach and engagement.
• Advertising: Our advertising studies deliver in-depth analysis of campaign performance, revealing how well your ads resonate with your target audience. By examining key metrics such as engagement, conversion, and brand recall, we empower you to refine your strategies and enhance overall advertising effectiveness.
• Webout/Callout: Weekly, biweekly or monthly music testing to keep your station playing what your audience wants to hear. Conducted 100% online for fast, effective turnaround.
• Music Tests: Large-scale music tests to refresh your station’s library. Conducted 100% online, targeting your listeners and those of your competitors.

Our Advantages

Whether your station’s format is talk or music, Harker Bos Group has over three decades worth of experience in the radio industry.  We’ve worked in a variety of formats.  We offer competitive pricing and use the same sampling companies as the big guys.  And we can guarantee that our research will give you a clearer picture of the overall health of your station, compared to the small table of ratings that certain companies give you every month, from which you can’t discern very much.