Want to know the real numbers on your audience in your market? Our Market Reach Study provides accurate listener numbers to equip you for sales conversations and get an authentic evaluation of your station’s reach.
Features
- We work with the station(s) to create a list of all market stations and define market boundaries.
- The survey is conducted 100% online, including recruitment and participation. This method gives participants the flexibility of completing the survey from the convenience of their own home or mobile phone.
- We also allow the additional of around 10 perceptual questions, which gives stations a chance to work in additional research in a single test.
- PDF and PowerPoint versions of the results are included, which can be edited/rearranged for sales decks.
Use Cases
- Provide accurate numbers on the listeners in the market.
- Increased advertiser awareness.
- Create sales tools to bring to local businesses and advertising agencies.