Podcast Research Experts - Harker Bos Group

The challenge for podcasts is 100x more complex than for individual radio stations.

Podcasts can be a standalone product, or an extension of the broadcast experience. We provide a semantic analysis to ensure the product being offered is satisfying the demands of your broadcast and podcast audience.

Through our studies, which we have been conducting for other forms of audio and media for over 30 years, we can help answer these questions or more.

Challenges

Knowing what listeners want to hear… and what they do not want to hear.
Determining audience perceptions of your podcast and its competitors
Understanding listeners spending habits to create top-notch sales decks
Analysis of hosts, topics, and programming
Learning listeners’ media days to learn how your podcast fits in
What is it the show does better and articulated more clearly than the thousands of competitors?
How does your audience find the show? And more importantly, what makes them return?
How to develop strategies to increase your listener base and monetize your content effectively.