From 5 to 3: Why Nielsen’s Change Still Falls Short
Big news from Nielsen: starting January 2025, the minimum listening threshold in PPM markets will drop from 5 minutes to 3 minutes. The idea is to better capture those shorter bursts of listening that dominate modern radio habits. According to Nielsen, nearly half of all PPM listening occasions are under 5 minutes, so this change […]
Brand Attribution for Radio: Finding the Truth in the Static
Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for radio but for every medium. When we look at radio’s unique strength, it’s clear that the emotional connection and trust listeners have with stations are a powerful advantage. Yet, measuring this kind of impact doesn’t […]
Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when endless streaming options seem to dominate the media landscape, we were curious: why do young listeners still tune into local radio? In a recent survey conducted with over 1,700 radio fans across the country, we […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Harker Bos Group and Crowd React Media, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
Real People, Real Answers: The Problem with Synthetic Sample
I recently filled out a survey from an online sample provider, and let me tell you, some of the questions really threw me for a loop. They wanted to know about my interest in using “synthetic sample.” Now, I hadn’t heard of synthetic sample before, so I was curious. The survey defined it as “any […]
Harker Bos Group Media Minute – Radio is Top in Ad Effectiveness
In this week’s Harker Bos Group Media Minute we wanted to explore the effectiveness of advertising in various mediums. Specifically, we wanted to know whether advertising in a particular medium made one more likely to consider purchasing a given product or service. We asked over 2,500 radio listeners nationwide to rank the top 3 sources […]
Unlock Radio’s Success with the State of Media 2024 Radio Sales Deck
The world of radio is evolving, and with it, so are the opportunities to showcase radio’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Radio Sales Deck. Why […]
State of Spanish-Language Media 2024: Audio Edition
We are thrilled to announce the release of Harker Bos Group & Crowd React Media’s “State of Spanish-Language Media 2024: Audio Edition” report. This comprehensive study, set to be released on Tuesday, July 9, delves into the listening habits, preferences, and impacts of Spanish-language media among consumers in the United States. Key Insights from the […]
Radio is Already Poised to Win Big with Advertisers
I recently read in a TV trade publication that, this year, ad spends for digital video is expected to surpass linear TV for the first time ever. With these digital video ads, consumers now expect brands to create innovative, personalized ads that truly connect with them. This made me think about how radio is already […]
The Power of Spanish-Language Radio: Connecting Cultures and Communities
When Harker Bos Group started doing radio research in the late 1980s, talking to a station’s listeners was invigorating. There was a tangible connection between listeners and their chosen stations. Listeners were part of the club – they participated in station events, went to concerts promoted by the station, called in, and revered the DJs. […]