Harker Bos Group Media Minute – Radio is Top in Ad Effectiveness
In this week’s Harker Bos Group Media Minute we wanted to explore the effectiveness of advertising in various mediums. Specifically, we wanted to know whether advertising in a particular medium made one more likely to consider purchasing a given product or service. We asked over 2,500 radio listeners nationwide to rank the top 3 sources […]
Unlock Your Station’s Success with the State of Media 2024 Video Sales Deck
The world of video is evolving, and with it, so are the opportunities to showcase broadcast television’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Video Sales Deck. […]
SmartPhones and In-Vehicle Entertainment Systems: Are Radio Listeners Making the Connection?
In the latest edition of the Harker Bos Group Media Minute, we wanted to find out whether self-reported radio listeners were connecting their smartphones to their vehicle’s entertainment dashboard, and whether they were listening to music via this connection. It is integral to understand the extent to which the smartphone figures into media consumption in […]
State of Spanish-Language Media 2024: Video Edition
We’re excited to share the release of the “State of Spanish Language Media 2024: Video Edition,” a comprehensive look into the video consumption habits of Spanish-speaking audiences. Produced by Harker Bos Group and Crowd React Media, this report builds off of the audio insights we released earlier this year and dives into the diverse ways […]
HBG Media Minute: How do workers pass the time on the job? They are listening to audio.
In this week’s edition of the Harker Bos Group Media Minute, we dive into a recent study that asked 800+ radio listeners nationwide about their audio listening habits on the job. The results are startling, especially if you are a boss (or hold any sort of management position). Of the radio listeners we surveyed, 86% […]
HBG Media Minute: Do Radio Listeners Watch the News? (And how?)
In a recent nationwide study, we at Harker Bos Group asked over 900 radio listeners whether they watch the news and how they watch the news. The results demonstrate that a diverse array of news delivery technologies are used to consume video news, as well as emergent trends such as the increasing primacy of streaming […]
HBG Media Minute: Fear Not (Yet), The Encroachment Of AI On The Radio Space
Look at any recent article or feature on the trajectory of AI and you will likely encounter a dire prediction for not only media, but for mankind. This wanton hyperbole capitalizes on our deepest insecurities and concerns over a technology that appears hellbent on taking over the entire radio industry. Be that through AI curated […]
HBG Media Minute: Video Podcasts? Audiences Are Turning To Video To Consume Podcast Content
We at Harker Bos Group recently conducted a nationwide study to determine how radio listeners are consuming podcast content. More specifically, we wanted to know if the recent hubbub about video podcasts being ‘the new thing’ actually played out in our data. In a survey of 700+ radio listeners we found that a good chunk […]
HBG Media Minute: Digital Streaming of Terrestrial Radio – Enhance Your Market Share
When it comes to the digital streaming of radio stations, accurate measurement can prove to be difficult. Radio stations are largely left in the dark when it comes to true digital streaming listenership. This is why we at Harker Bos Group launched a nationwide study asking dedicated radio listeners about their radio streaming habits. More […]
HBG Media Minute: Christmas 2022 Music Study Pt. II: Age Demographics
In last week’s Media Minute, we discussed the results of a nationwide study in which radio listeners were asked about their favorite Christmas music. We found that ‘50’s Rock’, ‘Retro’, and ‘80’s Pop Christmas’ were the favorite styles of holiday music from over 700 radio listeners. Additionally, station retention was highest in the montages that […]