Latest Research
Welcome to our comprehensive repository of media insights and research. At Harker Bos Group and Crowd React Media, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
The Future of TV News: What Our Latest Research Reveals
The way audiences consume TV news is shifting rapidly. While cable and local broadcasts remain dominant forces, digital and streaming platforms—especially YouTube—are reshaping the landscape. How can news organizations evolve to meet their audiences where they are? Our State of TV News 2025 report breaks down key trends shaping the industry, including: The continued strength […]
Brand Attribution for Radio: Finding the Truth in the Static
Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for radio but for every medium. When we look at radio’s unique strength, it’s clear that the emotional connection and trust listeners have with stations are a powerful advantage. Yet, measuring this kind of impact doesn’t […]
Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when endless streaming options seem to dominate the media landscape, we were curious: why do young listeners still tune into local radio? In a recent survey conducted with over 1,700 radio fans across the country, we […]
Real People, Real Answers: The Problem with Synthetic Sample
I recently filled out a survey from an online sample provider, and let me tell you, some of the questions really threw me for a loop. They wanted to know about my interest in using “synthetic sample.” Now, I hadn’t heard of synthetic sample before, so I was curious. The survey defined it as “any […]
Harker Bos Group Announces Sean Bos’ InFOCUS Podcast Interview on Spanish-Language Video
Harker Bos Group is excited to announce that Sean Bos, VP of Branding and Research, recently appeared on the InFOCUS Podcast, hosted by Adam Jacobson. Sean discussed the insights from Harker Bos Group’s latest report, State of Spanish-Language Media 2024: Video Edition, which offers valuable takeaways for the television industry. This interview delves into the […]
Unlock Radio’s Success with the State of Media 2024 Radio Sales Deck
The world of radio is evolving, and with it, so are the opportunities to showcase radio’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Radio Sales Deck. Why […]
State of Spanish-Language Media 2024: Audio Edition
We are thrilled to announce the release of Harker Bos Group & Crowd React Media’s “State of Spanish-Language Media 2024: Audio Edition” report. This comprehensive study, set to be released on Tuesday, July 9, delves into the listening habits, preferences, and impacts of Spanish-language media among consumers in the United States. Key Insights from the […]
Radio is Already Poised to Win Big with Advertisers
I recently read in a TV trade publication that, this year, ad spends for digital video is expected to surpass linear TV for the first time ever. With these digital video ads, consumers now expect brands to create innovative, personalized ads that truly connect with them. This made me think about how radio is already […]
The Power of Spanish-Language Radio: Connecting Cultures and Communities
When Harker Bos Group started doing radio research in the late 1980s, talking to a station’s listeners was invigorating. There was a tangible connection between listeners and their chosen stations. Listeners were part of the club – they participated in station events, went to concerts promoted by the station, called in, and revered the DJs. […]