Real People, Real Answers: The Problem with Synthetic Sample
I recently filled out a survey from an online sample provider, and let me tell you, some of the questions really threw me for a loop. They wanted to know about my interest in using “synthetic sample.” Now, I hadn’t heard of synthetic sample before, so I was curious. The survey defined it as “any […]
Harker Bos Group Media Minute – Radio is Top in Ad Effectiveness
In this week’s Harker Bos Group Media Minute we wanted to explore the effectiveness of advertising in various mediums. Specifically, we wanted to know whether advertising in a particular medium made one more likely to consider purchasing a given product or service. We asked over 2,500 radio listeners nationwide to rank the top 3 sources […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Harker Bos Group and Crowd React Media, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
Unlock Your Station’s Success with the State of Media 2024 Video Sales Deck
The world of video is evolving, and with it, so are the opportunities to showcase broadcast television’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Video Sales Deck. […]
Harker Bos Group Announces Sean Bos’ InFOCUS Podcast Interview on Spanish-Language Video
Harker Bos Group is excited to announce that Sean Bos, VP of Branding and Research, recently appeared on the InFOCUS Podcast, hosted by Adam Jacobson. Sean discussed the insights from Harker Bos Group’s latest report, State of Spanish-Language Media 2024: Video Edition, which offers valuable takeaways for the television industry. This interview delves into the […]
SmartPhones and In-Vehicle Entertainment Systems: Are Radio Listeners Making the Connection?
In the latest edition of the Harker Bos Group Media Minute, we wanted to find out whether self-reported radio listeners were connecting their smartphones to their vehicle’s entertainment dashboard, and whether they were listening to music via this connection. It is integral to understand the extent to which the smartphone figures into media consumption in […]
State of Spanish-Language Media 2024: Video Edition
We’re excited to share the release of the “State of Spanish Language Media 2024: Video Edition,” a comprehensive look into the video consumption habits of Spanish-speaking audiences. Produced by Harker Bos Group and Crowd React Media, this report builds off of the audio insights we released earlier this year and dives into the diverse ways […]
Unlock Radio’s Success with the State of Media 2024 Radio Sales Deck
The world of radio is evolving, and with it, so are the opportunities to showcase radio’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Radio Sales Deck. Why […]
State of Spanish-Language Media 2024: Audio Edition
We are thrilled to announce the release of Harker Bos Group & Crowd React Media’s “State of Spanish-Language Media 2024: Audio Edition” report. This comprehensive study, set to be released on Tuesday, July 9, delves into the listening habits, preferences, and impacts of Spanish-language media among consumers in the United States. Key Insights from the […]
Radio is Already Poised to Win Big with Advertisers
I recently read in a TV trade publication that, this year, ad spends for digital video is expected to surpass linear TV for the first time ever. With these digital video ads, consumers now expect brands to create innovative, personalized ads that truly connect with them. This made me think about how radio is already […]