At Harker Bos Group, we specialize in advertising research services for radio, podcasts, TV, and digital platforms. Our comprehensive suite of research methodologies ensures that we provide actionable insights to help stations prove the effectiveness of their platforms to advertisers. We specialize in Forced Exposure studies, Pre/Post (live) campaign studies, and ad copy testing. Each of these methodologies is designed to demonstrate the value and impact of your media channels to current and potential advertisers.
Challenges
- Understanding audience engagement across multiple platforms
- Measuring the effectiveness of advertising campaigns
- Showcasing the unique strengths of your media channel(s)
- Providing accurate and timely data to advertisers
- Convincing advertisers of the ROI and effectiveness of their media buys